Overflowing inboxes. Version confusion. Scheduling snafus. Constant context switching between a myriad of apps just to find information or execute a task.

Before implementing Wrike, now part of Citrix, Major League Baseball® (MLB®) was all too familiar with these pain points. Every season MLB works with its 30 clubs to support digital marketing and advertising efforts for more than 2,000 games. That’s enough to make anyone’s head spin, but with the help of Citrix as its Innovation Partner, MLB has the capabilities they need to manage workflows with Wrike. Since implementation, the entire team has the visibility, just-in-time insight, and clear communication they need to work efficiently and effectively.

Before Wrike, work groups were accustomed to getting the job done over email and a variety of digital tools, says Geoffrey Barnes, a Senior Coordinator for MLB’s Digital Media Technology and Operations Marketing team. But the decentralized nature and the dependency on freeform email chains created a persistent level of friction that cost time and effort to overcome. The centralization, consistency, and transparency that Wrike offered would take these high-performing work groups to another level.

Barnes’ team is responsible for activating digital assets across all 30 Major League Baseball Clubs, managing homepage content and SMS messaging, coordinating web push notifications, and much more. Transparency, accuracy, and efficiency are critical to the success of the entire MLB team, but also to the clubs themselves. Wrike has allowed the team to streamline intake forms and automate processes based on those forms, while eliminating the drudgery of tracking unstructured documents and incomplete spreadsheets. Critical details are no longer omitted, and all the information the team needs lives in one place.

“Wrike has really improved the communication flow between the league office, particularly the marketing team, and the clubs,” Barnes says.

What started as an investment for a portion of the marketing team a few years ago has scaled to include several departments across the organization and proved to be vital when the pandemic forced a shift to remote work.

“It was a huge benefit to having already set up Wrike when we moved to remote work,” Barnes says. “I don’t even want to think about how this would have gone during the pandemic, working out of email and trying to coordinate without having the single source of truth that Wrike provides.”

The increased transparency leads to greater insight across teams and their workstreams, builds team support, and streamlines work execution. Different departments and teams can connect their individual workspaces as needed, sharing timely and relevant information with teammates working on a given project.

“Having all of our work in one spot, being able to see what everyone is working on, and being able to communicate in that platform rather than switching [between apps] was huge,” Barnes says. “I don’t even know how to measure the impact of how much easier it was during this time.”

Check out the video below to learn more about Citrix and Wrike and get your free trial of Wrike today.