When evaluating partner programs, solution providers have a lot to consider. Every year, The Channel Company assists providers in this search by evaluating hundreds of partner programs and recognizing an elite subset of vendors in their annual CRN Partner Program Guide. Given this unprecedented year of seismic shifts in our industry, this guide has become critical in distinguishing which programs can meet the demands of today’s channel.

That’s why we’re incredibly proud to announce that Citrix Partner Success, our new partner framework, has received this exclusive 5-Star rating in the 2021 CRN Partner Program Guide.

It’s the ultimate honor that our hard work and investment in the future of our partner ecosystem has been recognized for offering the best of the best — receiving top scores across a range of partnering elements, including profitability, marketing, training, sales support, and more.

Citrix Partner Success was announced in January after extensive research and benchmarking against technology vendors and input from industry experts from around the globe. As program elements release, we will be seeking ongoing feedback from our partners. The result is a strategy that responds to the generational changes reshaping the channel to deliver a more agile program with a clear focus on business outcomes and partner profitability. This new framework unifies all the elements in our previous 17-plus programs into one program centered on the core business outcomes that customers expect.

At Citrix, our 400,000 customers are the air that we breathe — and our partners are the backbone of our business. We couldn’t have reached millions of users without a proud 30-year tradition centered on our partners. Now, with more and more customers accelerating to the cloud, the role of partners has shifted and become even more essential. Citrix Partner Success builds on the achievements of the past and charts a course for the future, with a clear path to engagement and enablement between partner and seller.

As we embark on this unique opportunity to deliver value to millions more customers, our goal is to continue working with partners and customers to make Citrix Partner Success into the world’s best partner program. With CRN’s top designation, we are one step closer on that journey!

The 2021 CRN Partner Program Guide will be featured here and in the April issue of CRN Magazine. Learn more about the Citrix partner program.